Cubroid is a tech-education company that believes in teaching the programming language to children like a second language. We start with the basic vocabulary of coding. Then we work our way up incrementally to cultivate free-flowing digital fluency in robotics and artificial intelligence. The founder of Cubroid, Mark, is a South Korean ex-computer engineer, MBA graduate, and lively dad to three daughters. Unlike Mark, his three daughters took little interest in coding, sharing that the concepts seemed daunting to learn. This inspired him to challenge the way programming is taught to young students—both in schools and at home.